Analyse how regional identity is represented in the extract?

The establishing shot shows the rural surroundings of a busy working farm up north in Scotland. Regional identity shows us that in the scene a traditional Scottish farmer is dressed in tweed and flat caps with a very strong Scottish accent. The non-diegetic soundtrack shows an acoustic guitar sound showing a laid back atmosphere suggesting things on this farm are run very smoothly.

The camera pans across to a teenage girl strolling out of the farm house quite quickly with a worried expression on her face and she wants to talk to the young man. Both of these characters are dressed in a very casual way in what suits there age group such as jeans and a hooded top, this can represent that they as somewhat rebellious and do not want to fit in with the Scottish stereotype.    

The older character being the headmaster is in a formal suit which has connotations with authority and power as he is dressed very smartly, his voice speaks in a normal English dialect and is quite a loud bold voice making him appear dominant within the group and to stand out. His language and posture shows an authority which comes with age for example as you get older you seem to have more power over things. The Head teacher’s manner while speaking to a younger teenager shows that he has more power to us and the girl is the opposite end to this situation appearing as the weak one. She is shown as a timid character by the camera angles and we get worried facial expressions throughout this scene.

Doug Bihlmaier

Doug Bihlmaier, when first being presented images of him I assumed this man was a Tramp/Homelesss person because of cultural codes. In fact he is a very rich man and is one of the top voted fashionable people in New York whilst working with Ralph Lauren. The Cultural Codes that we believe he is a homeless person because of his appearance and how he comes accross to us is 'trampy'. The stereotype of having holes in your trousers, old shoes, a winter hat and tight brown/black jackets gives us the inpression of what this person is. Also because we are told what is acceptable and what is fashionable, I found it hard to understand how this "outfit" was seen as fashionable by the top clothing ranges because of the stereotype, and its because of cultural codes that we create an immediate impression about a person because of there clothing.

Monarch of the Glen

Long Take
This Extract of Monarch of the Glen opens up with a Long take this refers to the length of time the camera is running between edits. It means that we don't see the edit from a long period of time. It creates an impression of a busy place. In this first 15 seconds the long take is off a farm surroundings and we can see that the busy place shows older men working on a farm so this could represent the stereotype of boring and slow. which would represent back to the men all being older and their age is boring and slow.



Crosscutting with a Shot/Reverse shot with an eyeline match
Cross cutting a cut to a section of action that is going on at the same time. Reverse Shot is an editing pattern that cuts to a view of the opposite direction like in a conversation, at Eyeline Match which is where we can see a charecter look in a particular direction which the next shot follows. There is a cross cutting shot with a reverse shot, this link on from the last sequence showing a man and a teenage girl walking out the house, the reverse shot is behind the man is is showing him looking at eyeline match to the girl this shows their equality which relates to the last stereotype with a calm feel and relaxed.

Evaluate Working Titles website commenting on what features make it particually useful or interesting.

The Working Title wesbite has many different good features within the sit which makes it very useful and interesting.

Firstly some of the features are that it manages to hold alot of trailers for films with arn't just theatrical and teaser but has a wider range that are different which enables us as viewers to be able to pick from a variety and not just two.

On the Working Title website there are games which makes it more appealing to young children but they also have video blogs which appeal to teenagers. You can also see when the films are released, who they was written by, the characters and actors but also it has related links to pages that give you extra information and is qicker for you.

The website allows quick access to history, awards, pictures, downloads, videos and much more. Working title website is highly important as all the information is in on one site, it is cheaper than a TV advert and also is so much more detailed in terms of information. There are useful features such as the archive as you can find their most successful films and watch all the trailers, read the plot and watch the interviews with the cast.

The contact details can be found on the website and you can also quickly and easily subscribe to the newsletter. They have interviews with the directors so you can see extra footage that may not be able to be found somewhere else, it allows you to feel like you are part of a group which in a way know more about the film as you have seen the exclusive footage and others haven't.

7 Representations

Mediation
The way the media represent an idea to us.

Stereotypes over look the individual Place people in groups Qualities often‘exaggerated’which leads to a caricature.

Theory of ‘cognitive dissonance’ Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confirmation of our thoughts/beliefs.

The 7 areas are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity

Working Title - British Film Company 'Hot Fuzz'

1. Find the publicity poster released in November 2006. What famous film is this a pastiche of?

2. Why do you think the producers chose to mimic this films poster?
To create the humour version of Bad boys which is a
3. What is synergy marketing?
Synergy may be defined as two or more things functioning together to produce a result not independently obtainable.
4. How do the producers of Hot Fuzz make use of this?
They created posters and a teaser trailer of the film, they then released the Official Movie Trailer, and set up a website for the film.
5. Which car company helped to promote the film?
Volkswagen helped with the promotion of the film.
6. What are the benefits of synergy marketing to a film producer?
It would be benifitial to a film producer because you can advertise a film through many ways, through posters, trailers, media and the official website.
7. What possible down sides can you think of to synergy marketing? Don't think that there are any, you spend money, and in return you get the best marketing ideas that you could think of. It isn't the cheapest type of marketing, but you get the best.
The downsides of synergy marketing is that it can be quite expensive.
8. What is a video blog?
form of blogging for which the medium is video, and is a form of Web television. Entries often combine embedded video or a video link with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. It is also a very popular category on YouTube.
9. What are the benefits to producing ‘video’ blogs to film producers?
Producing a video blog to the film producers is benifitial in a few ways. You wouldnt have to read stuff, you could just watch a video on it, and know everything you need to know, by video. and not just writing.
10. Who are these specifically aimed at? (Watch the Hot Fuzz Blogs and analyse how these are designed to appeal to their audience)
11. How many pieces of merchandise can you find for the film Hot Fuzz?Tshirts, jumpers, posters, mugs.12. How many different versions of the Hot Fuzz DVD are there?Hot Fuzz (2 Disc Special Edition) [2007] [DVD], Hot Fuzz [HD DVD] [2007] [US Import], Hot Fuzz [DVD] [2007] [Region 1] [US Import] [NTSC], Hot Fuzz [Blu-ray][Region Free], Hot Fuzz [DVD] [2007] [Region 1] [US Import] [NTSC].
13. What special features are contained on the two disc special edition DVD?
Slipcase Packaging, Feature Commentary with Simon Pegg and Edgar Wright, Feature Commentary with Sandford Police Service, Feature Commentary with Sandford Village People, Feature Commentary with The Real Fuzz, Outtakes, The Man Who Would Be Fuzz, Hot Funk, Fence Jump, Fuzz-O-Meter feature length Trivia Track, Storyboards - 270 branching feature to static images, US Theatrical Trailer, Director's Cut Trailer, UK TV Spot #1, UK TV Spot #2, Flick Book: The Other Side, Inadmissible: Deleted Scenes with Optional Filmmaker Commentary, Falsified: Dead Right with 2 Optional Commentaries Making Dead Right, We Made Hot Fuzz, Forensic: Featurettes - Art Department Friends & Family Cranks, Cranes & Controlled Chaos, Here Come the Fuzz, Return to Sandford, Edgar and Simon's Flip Chart, Simon Muggs, Sergeant Fisher's Perfect Sunday, Speculative: Video Blogs - Simon Pegg Talks Training, Edgar Wright Introduces Hot Fuzz, Meet Nick, A Big Day On Set, Police Station Tour, Edgar's Supermarket, Kiss and Make-up, Pub Action, Wells Nights, Work Out, Wet Fuzz, Fete Day, It's A Wrap., Special Effects: Before and After - Flying Astra, First Ka Boom, The Aftermath, Final Ka Boom, Sheer Horror, Farmageddon, Grisly Fete, Inspired Demise., Plot Holes - Crush the Messenger, The Notebook, The Big Bang.
14. Why do you think they place different ‘special features’ on DVD’s and who are these designed to appeal to?
For the fans so they get a better understandment of how the film was made.
15. How many Oscar winners appear in the film?
Simon Pegg and Nick Frost, Jim Broadbent, Paddy Considine and Timothy Dalton
16. What was the films opening UK box office takings?
The film generated £7.1 million in its first weekend of release in the UK on 14 February, 2007.
17. What is its current world wide gross?
Altogether, Hot Fuzz grossed $80,573,774 worldwide.
18. What convention did Nick Frost and Simon Pegg attend in order to promote this film?
Wright, Pegg, and Frost maintained several video blogs which were released at various times throughout the production of the film.Wright and Frost held a panel at the 2006 Comic-Con convention in San Diego, California to promote Hot Fuzz, which included preliminary footage and a question and answer session. The two returned to the convention again in 2007 to promote the US DVD release.

San Diego Comic-Con International, also known as Comic-Con International: San Diego (as given on its website), and commonly known as Comic-Con or the San Diego Comic-Con, was founded as the Golden
State Comic Book Convention and later the San Diego Comic Book Convention in 1970 by Shel Dorf and a group of San Diegans. It is traditionally a four-day event (Thursday through Sunday — though a three-hour preview night on Wednesday is open to professionals, exhibitors, and some guests pre-registered for all four days) held during the summer. Originally showcasing comic books, science fiction/fantasy and film/television (as was evident by the three circled figures appearing in Comic-Con's original logo), and related popular arts, the convention has expanded over the years to include a larger range of pop culture elements, such as horror, animation, anime, manga, toys, collectible card games, video games, webcomics, and fantasy novels. The convention is the largest in the Americas, and fourth largest in the world after the Comiket in Japan, the Angoulême International Comics Festival in France.
19. Why do you think they chose to attend this particular convention?
Because its a worldwide well known convention and would advertise the film to a mass audience.
20. Use this web address and watch the reviews of the film. What audience are attracted to the film and does their behaviour contradict the view of Blumer?

Working Title

1. Who were the co-founders of Working Title?
Working Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe.
2. When was the company founded?
1983.
3. Where is Working Title based?
Working Title Films is a British film production company, based in London, UK.
4. Who are the co-chairpersons of WT now?
Tim Bevan and Eric Fellner
5. What awards have Working Title won?
Six Oscars, 26 Baftas and prizes at Cannes and Berlin.
6. How many full time staff does WT employ?
42 full time staff
7. What is Working Title’s philosophy?
The Working Title philosophy has always been to make films for an audience - by that I mean play in a multiplex.
8. List 5 box-office hits that Working Title have made.
- Four Weddings and a Funeral
- Bean
- Notting Hill
- Bridget Jones's Diary
- Elizabeth
9. List 5 flops that Working Title has made.
- Captain Corelli's Mandolin
- Thunderbirds
- The Boat That Rocked
- A Serious Man
- Green Zone
10. What is Richard Curtis’ relationship with Working Title?
New Zealand-born British screenwriter, music producer, actor and film director, known primarily for romantic comedy films such as Four Weddings and a Funeral, Bridget Jones's Diary, Notting Hill, Love Actually and The Girl in the Café, as well as the hit sitcoms Blackadder, Mr. Bean and The Vicar of Dibley.
11. List 2 famous directors that Working Title have worked?
Richard Curtis and Nick Moore.
12. What is Hugh Grant’s relationship with Working Title?
Hugh Grant once remarked that, while most British production companies are run by awfully nice chaps who once worked for the BBC, there’s a level of professionalism about Working Title which sets it apart. ”Tim and Eric are the definition of real producers,” said Co-Chairman of Universal Pictures Donna Langley. “They stay close to the process and maintain their ability to hand pick and produce each of their films in a very individual way. Their unique vision and taste has been key to their success.”
13. Find out about the Coen Brothers (films, genres, status) and what do they have to do with Working Title?
Joel David Coen born November 29, 1954 and Ethan Jesse Coen born September 21, 1957 known together professionally as the Coen brothers; are American filmmakers. Their films include Blood Simple, Fargo, The Big Lebowski, O Brother, Where Art Thou?, No Country for Old Men, and True Grit. Their films combine dry humour with sharp irony and shocking visuals, most often in moving camera shots. The brothers write, direct and produce their films jointly, although until recently Joel received sole credit for directing and Ethan for producing.
14. Who owns 67% of Working Title films? When did this happen? Why did this happen?
Universal Studios owns 67%. In 2004 Working Title made a profit of £17.8 million, and as of 2007 all its films were being distrubuted by Universal Studios (which owns 67% stake in the company)
15. List two of Working Title big blockbuster films and find out their budgets.
1994's Four Weddings and a Funeral - Budget $4.4 million, Box office $245,700,832.
1999’s Notting Hill - Budget $43 million, Box office $363,889,700.
16. What genre of films is Working Title most famous for?
Working title films produces and details with various genres from comedy to family films, which cater for a large target audience from U rated moves to 18 rated movies.
17. What other genres do Working Title films like to make? romantic, comedy and family - any range of film genres.
18. Find out as much as you can about WT2?
In 1999, Bevan and Fellner launched a subsidiary company named Working Title 2 Productions, commonly known as WT2. The company is an independent film production arm run by Natascha Wharton, and has produced films that include Billy Elliot, Shaun of the Dead and The Calcium Kid.
19. What information can you find out about Working Title through their web page?
You can find out news and upcoming trailers, highlights and films. Also theatre news too.

Sound

Diegetic - sound which occurs naturally within a scene (E.g. dialogue,sound effects)
Non - Diegetic - sound which has no obvious source and is added on (E.g. Jaws theme during and attack)

Synchronous sounds contribute to the realism of film and also help to create a particular atmosphere. E.g. The “click” of a door being opened may simply serve to convince the audience that the image portrayed is real, and the audience-may only subconsciously note the expected sound. However, if the “click” of an opening door is part of an ominous action such as a burglary, the sound mixer may call attention to the “click” with an increase in volume; this helps to engage the audience in a moment of suspense.

Asynchronous sound effects are not matched with a visible source of the sound on screen. Such sounds are included so as to provide an appropriate emotional nuance, and they may also add to the realism of the film. E.g. A film maker might opt to include the background sound of an ambulance's siren while the foreground sound and image portrays an arguing couple. The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting.

Non-diegetic - Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters depicted. In addition, background music often foreshadows a change in mood. E.g. dissonant music may be used in film to indicate an approaching (but not yet visible) menace or disaster.

Sound bridge - Adding to continuity through sound, by running sound (narration, dialogue or music) from one shot across a cut to another shot to make the action seem uninterrupted.

Dialogue - An actors voice can add important information about a character just by varying pitch and tone. Synchronous sounds are those sounds which are synchronized or matched with what is viewed. E.g. If the film portrays a character playing the piano, the sounds of the piano are projected.

Mac vs PC

How Calvin Klein represents females

Calvin Klein represents females as sexually empowered in the above picture as her facial expression is very seductive. In 1980 Marjorie Ferguson (1980) cateogrised women's facial expressions. The different facial expressions are 'chocolate box' this means that the expression is very bland, pleaseing and a uniform of beauty. An 'invitational' expression is when the pose is suggestive of mischief or mystery and more of a hint of contrast than sexual. Another facial expression is 'super-smiler' this expression can mean aggression and has a lot of attitude. The final facial expression is 'romantic and sexual' this pose represents that the person is possible or avaliable. The facial expression which is used in this image is sexual or romantic as we only see part of her face which is exhausted, sweaty and hot look. The logo is located as the last thing we look at so we see the roduct first analysise how good it is then finally find out where it's from (the product).

Laura Mulvey coined the term 'male gaze' in 1975, she believes that in film audiences have to 'view'characters from the perspective of a heterosexual male. The 'male gaze' is how men look at women, how women look at themselves and how women look at other women. The features which stand out on the photo is that the camera light within the shot lingers on the curves of the female body and highlights her body including the top of the thighs, stomache, chest and top of arms. As well as the lighting making this stand out she is sweating on the image to add to her sexual look. The way that she is standing in the image is very powering and a big pose, her hands are on her hips to represent this power more stronger. The use of her heel are to add height to her which makes her taller which adds to the powerful look within this image.

In the image there is no colour it is just a black and white shot, this usually means that it connotates the sophistication and sensuality of the woman. The actual underwear for the designer advert is plain black bra and pants this can represent her as being just normal but as we move further down the image she is wearing stockings and heels which adds this idea of 'sexual' looking. She has her head slightly turned away from the camera only showing 3/4 of her face which can reflect to us that she is giving us no eye contact as if to say we are not good enough and isn't interested making herself seem hard to get.

Overall from this image we can gather that Calvin Klein represents this female as being sexually empowered by using many different presenting techniques of the theme 'sexual'. This is achieved very well and is a successful image in what it's purpose is meant to be. (selling of the underwear)