Production – the concept of the film is developed from idea, to script, to filming to editing.
Marketing – publicity for the film in all countries of release to create interest/hype in the lead up to theatrical release.
Distribution – supplying the product/film to cinemas in hardware/software
Exhibition – the showing of the film to audiences
High Production Value - this is a high cost of money for the movie to be produced
Blockbuster - a 'big hit' movie that makes a lot of money
Above The Line Costs - above the line in advertising tends to refer to the type of media that you are using in a campaign, say for example you are choosing to advertise on TV this would be considered above the line advertising
Below the line - are things such as direct mailing and viral email campaigns
Media Conglomerate - describes companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet
Subsidiary - wholly or partially owned company that is part of a large corporation
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