7 Representations

Mediation
The way the media represent an idea to us.

Stereotypes over look the individual Place people in groups Qualities often‘exaggerated’which leads to a caricature.

Theory of ‘cognitive dissonance’ Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confirmation of our thoughts/beliefs.

The 7 areas are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity