Mediation
The way the media represent an idea to us.
Stereotypes over look the individual Place people in groups Qualities often‘exaggerated’which leads to a caricature.
Theory of ‘cognitive dissonance’ Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confirmation of our thoughts/beliefs.
The 7 areas are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity
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