Analyse how regional identity is represented in the extract?

The establishing shot shows the rural surroundings of a busy working farm up north in Scotland. Regional identity shows us that in the scene a traditional Scottish farmer is dressed in tweed and flat caps with a very strong Scottish accent. The non-diegetic soundtrack shows an acoustic guitar sound showing a laid back atmosphere suggesting things on this farm are run very smoothly.

The camera pans across to a teenage girl strolling out of the farm house quite quickly with a worried expression on her face and she wants to talk to the young man. Both of these characters are dressed in a very casual way in what suits there age group such as jeans and a hooded top, this can represent that they as somewhat rebellious and do not want to fit in with the Scottish stereotype.    

The older character being the headmaster is in a formal suit which has connotations with authority and power as he is dressed very smartly, his voice speaks in a normal English dialect and is quite a loud bold voice making him appear dominant within the group and to stand out. His language and posture shows an authority which comes with age for example as you get older you seem to have more power over things. The Head teacher’s manner while speaking to a younger teenager shows that he has more power to us and the girl is the opposite end to this situation appearing as the weak one. She is shown as a timid character by the camera angles and we get worried facial expressions throughout this scene.

Doug Bihlmaier

Doug Bihlmaier, when first being presented images of him I assumed this man was a Tramp/Homelesss person because of cultural codes. In fact he is a very rich man and is one of the top voted fashionable people in New York whilst working with Ralph Lauren. The Cultural Codes that we believe he is a homeless person because of his appearance and how he comes accross to us is 'trampy'. The stereotype of having holes in your trousers, old shoes, a winter hat and tight brown/black jackets gives us the inpression of what this person is. Also because we are told what is acceptable and what is fashionable, I found it hard to understand how this "outfit" was seen as fashionable by the top clothing ranges because of the stereotype, and its because of cultural codes that we create an immediate impression about a person because of there clothing.

Monarch of the Glen

Long Take
This Extract of Monarch of the Glen opens up with a Long take this refers to the length of time the camera is running between edits. It means that we don't see the edit from a long period of time. It creates an impression of a busy place. In this first 15 seconds the long take is off a farm surroundings and we can see that the busy place shows older men working on a farm so this could represent the stereotype of boring and slow. which would represent back to the men all being older and their age is boring and slow.



Crosscutting with a Shot/Reverse shot with an eyeline match
Cross cutting a cut to a section of action that is going on at the same time. Reverse Shot is an editing pattern that cuts to a view of the opposite direction like in a conversation, at Eyeline Match which is where we can see a charecter look in a particular direction which the next shot follows. There is a cross cutting shot with a reverse shot, this link on from the last sequence showing a man and a teenage girl walking out the house, the reverse shot is behind the man is is showing him looking at eyeline match to the girl this shows their equality which relates to the last stereotype with a calm feel and relaxed.

7 Representations

Mediation
The way the media represent an idea to us.

Stereotypes over look the individual Place people in groups Qualities often‘exaggerated’which leads to a caricature.

Theory of ‘cognitive dissonance’ Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. Believed that we seek out confirmation of our thoughts/beliefs.

The 7 areas are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disabillity
- Regional identity

Sound

Diegetic - sound which occurs naturally within a scene (E.g. dialogue,sound effects)
Non - Diegetic - sound which has no obvious source and is added on (E.g. Jaws theme during and attack)

Synchronous sounds contribute to the realism of film and also help to create a particular atmosphere. E.g. The “click” of a door being opened may simply serve to convince the audience that the image portrayed is real, and the audience-may only subconsciously note the expected sound. However, if the “click” of an opening door is part of an ominous action such as a burglary, the sound mixer may call attention to the “click” with an increase in volume; this helps to engage the audience in a moment of suspense.

Asynchronous sound effects are not matched with a visible source of the sound on screen. Such sounds are included so as to provide an appropriate emotional nuance, and they may also add to the realism of the film. E.g. A film maker might opt to include the background sound of an ambulance's siren while the foreground sound and image portrays an arguing couple. The asynchronous ambulance siren underscores the psychic injury incurred in the argument; at the same time the noise of the siren adds to the realism of the film by acknowledging the film's (avowed) city setting.

Non-diegetic - Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters depicted. In addition, background music often foreshadows a change in mood. E.g. dissonant music may be used in film to indicate an approaching (but not yet visible) menace or disaster.

Sound bridge - Adding to continuity through sound, by running sound (narration, dialogue or music) from one shot across a cut to another shot to make the action seem uninterrupted.

Dialogue - An actors voice can add important information about a character just by varying pitch and tone. Synchronous sounds are those sounds which are synchronized or matched with what is viewed. E.g. If the film portrays a character playing the piano, the sounds of the piano are projected.

Mac vs PC

How Calvin Klein represents females

Calvin Klein represents females as sexually empowered in the above picture as her facial expression is very seductive. In 1980 Marjorie Ferguson (1980) cateogrised women's facial expressions. The different facial expressions are 'chocolate box' this means that the expression is very bland, pleaseing and a uniform of beauty. An 'invitational' expression is when the pose is suggestive of mischief or mystery and more of a hint of contrast than sexual. Another facial expression is 'super-smiler' this expression can mean aggression and has a lot of attitude. The final facial expression is 'romantic and sexual' this pose represents that the person is possible or avaliable. The facial expression which is used in this image is sexual or romantic as we only see part of her face which is exhausted, sweaty and hot look. The logo is located as the last thing we look at so we see the roduct first analysise how good it is then finally find out where it's from (the product).

Laura Mulvey coined the term 'male gaze' in 1975, she believes that in film audiences have to 'view'characters from the perspective of a heterosexual male. The 'male gaze' is how men look at women, how women look at themselves and how women look at other women. The features which stand out on the photo is that the camera light within the shot lingers on the curves of the female body and highlights her body including the top of the thighs, stomache, chest and top of arms. As well as the lighting making this stand out she is sweating on the image to add to her sexual look. The way that she is standing in the image is very powering and a big pose, her hands are on her hips to represent this power more stronger. The use of her heel are to add height to her which makes her taller which adds to the powerful look within this image.

In the image there is no colour it is just a black and white shot, this usually means that it connotates the sophistication and sensuality of the woman. The actual underwear for the designer advert is plain black bra and pants this can represent her as being just normal but as we move further down the image she is wearing stockings and heels which adds this idea of 'sexual' looking. She has her head slightly turned away from the camera only showing 3/4 of her face which can reflect to us that she is giving us no eye contact as if to say we are not good enough and isn't interested making herself seem hard to get.

Overall from this image we can gather that Calvin Klein represents this female as being sexually empowered by using many different presenting techniques of the theme 'sexual'. This is achieved very well and is a successful image in what it's purpose is meant to be. (selling of the underwear)

Narrative Theory

The Villain: who struggles with the hero (formally known as antagonist)
The Donor: a character who gives something to the hero to help them on their quest.
The Princess: a sought-for person who exists as a goal and often recognizes and marries hero or punish villain.
The Helper: a character who accompaines the hero on their quest.
The Dispatcher: character who sends the hero on their quest.
The Hero: who departs on a search (seeker-hero), reacts to the donor and weds.
The False Hero: claims to be hero, often seeking and reacting like a hero.

Linear = beginning, middle and end in chronological order.
Non Linear = non chronological order.

The Male Gaze

- how men look at women
- how women look at themselves
- how women look at other women

Laura mulvey coined the term 'male gaze' in 1975. She believes that in film audiences have to 'view' characters from the perspective of a heterosexual male.

Features of the male gaze:
- The cameras light lingers on the curves of the female body and events with occue to women are present largely in the context of a mans reaction to these events.
- Relegates women to the status of objects. The famile viewer must experience the narrative secondarily, by identification with the male.

Criticism of Mulvey and gaze theory:
Some women enjoy being 'looked at'. The gaze can also be directed towards members of the same gender for several reasons, not all of whcih are sexual such as in comparison of body image.

Categorising facial expressions:
Women
Chocolate box: blands, pleaseing and uniformity of beauty.
Invitational: suggestive of mischief or mystery and a blint of contrast rather than sexual.
Super-Smiler: agressive and attitude.
Romantice/sexual: possible or avaliable.

Men
Seductive: similar to cool, eyes less wide and milder.
Carefree: active and healthy.
Practical: thinking, closed mouth and short hair.
Comic: exaggerated, acting fool and falls.
Catalogue: Neutral look, dummy, artifical and wax like.

Jonathon Schroeder (1998) "to gaze implies more than to look at". It signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze.

Anton Corbijn

Anton Corbijn on Prezi

TV Drama Annotation

TV Drama Annotation

Framing

Tight Framing - usually used for close up shots (127 Hours)



Loose Framing - usually used in longer shots (127 Hours)



Deep Space - Significant elements of an image are positioned both near to and distant from the camera. Dosent have to be all in focus. (127 Hours)



Wide Shot - In the wide shot, the subject takes up the full frame.

Rule of Thirds - The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. Proponents of the technique claim that aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would.

Framing needed to be considered.
- moving or still
- black or white
- desaturated colour
- special effect
- full colour

'Mise En Scene'
(put in the scene as well as the way we are shown)

First post

- Why have you chosen to study media?
I have chosen to study media as when looking at the description and what it involves is something that I think I would enjoy and find interesting.


- What other subjects are you studying?
The other subjects i am studying are geography, leisure studies and health and social care.


- Who is your favourite band(s)/artist(s) and why?
Some of my favourite bands are Mumford and sons, Katy B and Olly Murs. I like these as i like all their different voices and like many random Singers/Artists.

- What are your favourite tv programmes?
Friends, Desperate Housewives, 90210 and Americas next top model.


- What is your favourite film/who is your favourite director?
All the Harry Potter films.


- What magazines do you read?
Glamour and Elle.


- What websites do you read?
Facebook, Twitter and Hotmail.